Results

PRIMEDIA, Inc.

Estimated results 2008-2009

  • $7.5Min avoided costs
  • 8,500tons of paper avoided
  • 44%material efficiency improvement

In 2011, KKR exited its investment in PRIMEDIA and PRIMEDIA is no longer reporting into the Green Portfolio Program. We appreciate PRIMEDIA’s contribution to the program as a pilot project company. During its participation in the program between 2008 and 2009, PRIMEDIA achieved the results described below.

PRIMEDIA, Inc. is a leading provider of online, print and mobile platforms that provide consumers with tools and information they need to find a place to live. PRIMEDIA was one of the first KKR portfolio companies to enroll in the Green Portfolio Program in 2008, helping to design and pilot the framework, and is focused on measuring and reducing its paper use.

Key Environmental Performance Area:

Forest Resources

PRIMEDIA is actively measuring and managing its use of paper in its publications. In absolute terms, paper use decreased 54%, compared to a 2007 baseline, while efficiency improved by 44% (ton of paper/$ revenue) over the same time period. These reductions in paper use have helped PRIMEDIA to identify cost savings of $7.5 million and avoid 8,500 tons of paper use – the equivalent of saving more than 80,000 trees – since 2007.

Results

PRIMEDIA: Paper Use Reduction

Notes:
  1. See methodology section for description of avoided and efficiency calculations.
  2. The total % change is aggregate change between the baseline year and the most recent year of data. All other % changes are expressed as year-over-year.
Results-to-date20082009AverageTotal
Change in absolute paper use -25.0% -39.0% -32.0% -54.3%
Estimated avoided paper use (tons) 3,200 5,300 4,200 8,500
Avoided/Actual paper use 29% 79% 48% 48%
Estimated avoided costs $2,931,000 $4,561,000 $3,746,000 $7,491,000
Change in intensity (tons/$1000 revenue) -22.4% -28.1% -25.2% -44.2%

Actions

In 2008 and 2009, PRIMEDIA achieved these results by implementing the following practices:

  • Encouraged users to utilize free online content
  • Redesigned publications, such as resizing
  • Evaluated paper type to utilize larger amounts of post-consumer content where possible

Program Updates

Dec 20, 2011

New participant in 2011

A.T.U., a leading operator of automotive stores and repair shops based in Germany, is a new participant in the program.[More]
Dec 20, 2011

KKR releases 2010 results

13 companies achieved more than $365 million in financial impact and avoided 810,000 metric tons of GHG emissions, 2.2 million tons of waste, and 300 million liters of water.[More]
Oct 1, 2010

Green Portfolio Program featured as a transparency and trust initiative in CSR Europe's Enterprise 2020 Marketplace

Green Portfolio Program featured as a transparency and trust initiative in CSR Europe's Enterprise 2020 Marketplace[More]
Oct 1, 2010

Green Portfolio Program expanded to include 16 companies globally

Green Portfolio Program expanded to include 16 companies globally[More]